Optimizing your customers’ shopping or dine-in experience is the most authentic way of gaining new customers while retaining the loyal ones. It’s also one of the most efficacious ways of fostering customer loyalty. Tho, there are many obstacles that you face but then there are efficient ways to manage business challenges smartly.
When it’s about bad customer experiences, you all must have heard every excuse in the book. And one of the most common excuses we can hear is that we, retailers and shopkeepers don’t have enough time to go “above and beyond” on regular basis to delight customers.
Here, we want to put an end to the myth that it really takes an endless amount of time to make customers experiences outstanding one. In reality, to keep customers entertained and loyal you will only need to spend a few minutes and carry the right attitude, that’s it!
However, with futuristic cloud-based POS Solution, you can give a good experience to your customers by recognizing their preferences, likeness, price range, and other aspects. Here is the list of 10 things that will only take your five minutes or less to improve your customers’ experience:
1. Remember Your Manners
Arguably, the customers have several options in the market to pick the best product of the same kind with the most affordable price tag. The fact of being a loyal customer truly means that they trust you and want to stay loyal to your store or restaurant while maintaining great relations with the brand. Thus, it’s your duty to thank them for every single transaction, whether it is an invoice, a receipt, an order, or even returns.
By thanking buyers, you will make two powerful impacts. Firstly, it will make your customer feel good about spending at a well-mannered place. Secondly, it will give confirmation to your customer that his order has been received or the amount he paid has been received by you. Tho, a simple thank you email or SMS can eliminate any kind of misunderstanding while bringing transparency into your relationship with customers.
2. Make People Famous
Nowadays, people actually like being displayed and talked about (in a good manner! So take the advantage of fully. This will not only let you make an impact on your brand but also make customers feel special and appreciated.
So, take the time to highlight a power user or shopper (with their permission, of course!) in a public way, it can be in the form of social media post, website, blog post, and others. In this way, you can give your customer a moment in the limelight which will be a powerful way to turn them into a life-long customer and a brand ambassador.
When you appreciate your existing customers, it demonstrates a customer-focused attitude which will help you create a sense of community and this whole scenario can be appealing to new consumers.
3. Fix Your Ineffective Signup Form
If you are an online selling portal, then sign up forms are often one of the first things that usually get sidelined and retailers don’t pay much attention to. But, believe us, this is one of the key factors that can decide whether the customer will purchase your product or run away. HOW AND WHY?? Just because when a customer visits your web’s product page for the first time and have a glance of a lengthy form, this can really send potential users running in the opposite direction as nobody is interested in filling up a form for minutes. They will instantly bounce back even before you get the chance to explain what your product does.
So, it’s better to re-evaluate your forms keeping it short and clear. However, ideally, you can design it while keeping new and existing users in mind. It is great to incorporate your loyal or regular customers’ feedback to create a more curated form to give your visitors and buyers a comfortable experience.
How to strategize a successful new business?? This must be in your mind when starting a new business, so while planning for a success, do consider testing multiple variations of your sign up form to decide which one is performing best for your audience as well as for your business.
4. Appreciate Your Customers
Each one of us wants to be appreciated; the same goes perfectly with the customers. They love being treated well and appreciated as they are choosing your product or brand over other options available in the market.
And when you show appreciation towards them, so it will surely generate a good feeling within their heart about your business and thus, they will be encouraged to return.
Ways to showcase your appreciation for customers:
- Remember their name and preferences to win customers trust while making them feel homely. And there are reasons to choose the cloud-based system because picking the handy POS will allow you to access whole information of each customer anywhere anytime.
- Support your customers business! If they own a small business try supporting them with great guidance or refer others to their business
- Never forget saying ‘Thankyou’ and ‘Please’ while this might seem obvious, your small gestures are quick and effective ways to let your buyer’s know that your respect and appreciate them.
5. Reward Your Loyal Customers
When you look into dos and don’ts of any successful business, you will surely find them taking special care of their loyal customers. The loyal customers aren’t just a shopper but an asset and a great word of mouth marketing aspect for your business. Thus, rewarding your loyal customers will make them feel special and they will be more likely to become your regular customers.
Incentives for repeat buyers could include:
- Loyalty cards
- Discounts cards
- Special customer events
- Going above and beyond can also do wonders when your customers require assistance.
In the end, the customer experience is all about a great human interaction that is full of comfort and frankness and creating a bond between the brand and the user. It does mainly rely on how effective your salespersons’ communication skills are and how well they can tackle customer psychology.
Your salesmen should focus on highlighting the points that can positively impacts the lives of your users, which in result will actively maximize your profits.
So, what is your take on those 5 minutes where you need to please the customer? Do share your experience and experiences in the comment section below.