CRM vs POS: A Detailed Comparison

Every business needs a set of tools to ensure that all of its processes are aligned and work smoothly. This involves managing their staff, inventory as well as customers. In this situation, it becomes mandatory to use CRM and POS systems. But a lot of people are confused about which would be a better choice - hence, the existence of the CRM vs POS argument.

In this article, we’ll focus on why a business needs either of these tools and what’s the best way to go about installing them.

What’s a POS System?

A point-of-sale system is basically designed to streamline transactional processes at any store. But modern systems go a step ahead and help automate a lot of tasks that shop management would’ve had to do manually in the past.

What’s a Customer Relationship Management (CRM) System?

A CRM system focuses on the customer, managing data, profiles, and purchase history, and even helps with marketing.
Customer Relationship Management is all about ensuring you’re focusing on the right customers. It stores data about your most loyal consumers, allowing you to target particular groups based on their demographics and your services. This also ensures that you can satisfy your customers properly by focusing on their needs and demands.

POS vs CRM - Which Should You Choose?

When it comes to choosing between one of these systems, the question that comes to everyone’s mind is whether a POS system is the same as a CRM. And the answer isn’t exactly no.
Rather, the right answer would be, that both these systems get integrated into one in order for a business to thrive successfully. Just think about it - POS systems manage your entire day-to-day operations. While CRM systems focus on making your marketing stronger and building better relationships with customers.
But when both of these combine, all aspects of your business become streamlined - from operations to customer relationship building.
And what’s even better is that most modern systems, like CISePOS, come with CRM software built-in.

How CRM Integrated POS Systems Help Your Business?

If you’re wondering what are the benefits of POS and CRM integration, here’s what we have to say.

Customer Tracking

By tracking every interaction, businesses can create a tailored experience acknowledging past engagements. It also anticipates and fulfills individual preferences, building a better sense of customer satisfaction and loyalty.